ERA REAL ESTATE INTRODUCES BROKER-CENTRIC WEB PLATFORM AT ANNUAL CONVENTION
Branded Hub Hosts Integrated System of IDX-driven Local Websites to Keep Brokers at Center of Search
PARSIPPANY, N.J. (March 16, 2012) – ERA Real Estate, a leading global real estate franchisor, today previewed the new ERA.com platform for its brokers and agents at the ERA® 2012 International Business Conference in New Orleans, La. The new ERA.com site, which is scheduled to go live in May 2012, personifies the franchise system's broker-centric philosophy by delivering an IDX-based Web solution that allows brokers to maintain control of their listings.
At a time when the industry is acutely focused on listing distribution, ERA Real Estate has reaffirmed its commitment to helping build business at the local level.
"Our new ERA.com platform ties in with the fact that real estate is inherently local," said Charlie Young, president and CEO of ERA Real Estate. "Search needs to be local and this solution puts the broker, not a brand or a third party aggregator, at the center of the transaction and at the center of online search. Our IDX web solution maintains the integrity of listings by complying with local MLS display rules and funnels leads directly to our brokers' listing agents. In short, our Web strategy is completely aligned with our overall business strategy."
The seamless search functionality, which is tied directly to MLS listings through the IDX feed, allows users to find all listings in a local market with a single click. With more than 90 percent of ERA® brokers participating in IDX, the new ERA.com website puts the local brokers' listings front and center.
The ERA.com hub, powered by Homes.com, provides a fully branded entry point for consumer search while directing searches, traffic and leads locally onto ERA brokers' satellite websites. Each broker's satellite website is provided by ERA Real Estate at no additional cost as a fully branded site with customization options.
About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years experience in developing consumer-oriented products and services. The ERA® network includes approximately 30,000 brokers and sales associates and approximately 2,500 offices throughout the United States and 34 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Real Estate information is available at: ERA.com.