Your Open House
The open house is a valuable part of the marketing process, offering prospective buyers the chance to view houses in a low-pressure, "browsing" atmosphere. With that in mind, you shouldn't expect it to generate a sale, at least not directly. What you should look for is interest expressed and requests for private showings made to your ERA Real Estate sales professional in the days following the open house.
Open houses are always valuable sources of information. If many prospective buyers attend, it shows you that the property is attractive and saleable. If very few people show up, it may indicate that the price is too high, or that you may want to look for ways to improve curb appeal. Try not to draw your own conclusions - your ERA Real Estate agent will give you a full report on open-house activity and offer a professional assessment of its results.
Sales professionals often hold an open house for other sales professionals shortly after a house is listed. This event, usually held mid-week when real estate people can give it their full attention, can be as important to your efforts as your listing in the local MLS. The more professionals who see your house, the more prospects you're likely to reach.
It is important to have a game plan every time the property is being shown-from open houses to private showings. Here are some tips on how to make your home ready for "showtime" throughout the sales process. For a more complete list of how to prepare your home for sale, contact your ERA Real Estate agent.
- Put away pet food bowls.
- Clear the kitchen sink.
- Pick up all children's toys.
- Close garage door.
- Open shades and curtains.
- Turn on every light in the house.
- Play soft music on stereo/radio.
- Give the house a pleasant aroma-fresh bread, fire in the fireplace, fresh flowers, etc.
- Set dining room table with just plates and glasses.
- Set the thermostat to a comfortable temperature.
- Display house and community information prominently.
- Paid utility bills.
- Current property tax receipts.
- Real estate listing sheet.
- Floor plan (if available).
- List of upgrades you've put into the house (with dates if available).
- Map and/or list of community features and points of interest.
- Warranty information on appliances.