Alex Perriello
President and Chief Executive Officer
Cendant Real Estate Franchise Group

Alex Perriello is president and chief executive officer of the Cendant Real Estate Franchise Group of Cendant Corporation, the largest franchisor of residential and commercial real estate brokerage offices in the world. In this capacity, Perriello oversees the CENTURY 21®, COLDWELL BANKER®, COLDWELL BANKER COMMERCIAL®, ERA® and SOTHEBY'S INTERNATIONAL REALTY® real estate brands, which combined have nearly 13,000 franchised and company-owned offices and 265,000 brokers and agents worldwide.

In addition, Perriello is responsible for the Franchise Group's shared support services, which include franchise sales, operations, technology, learning and the preferred client group.

Appointed to lead the Franchise Group in April 2004, Perriello is widely recognized as a real estate industry leader and keen observer in the areas of policy and market trends. With more than 25 years in the real estate industry, he has long been among its distinguished leaders.

Prior to this appointment, Perriello served as president and chief executive officer of Coldwell Banker Real Estate Corporation from 1997 to 2004. During this time, he was acclaimed by REALTOR Magazine as "The Great Innovator" and one of its "25 Most Influential People in Real Estate." Perriello's visionary leadership continued to bring Coldwell Banker to the forefront of the real estate industry through groundbreaking initiatives, as well as new business and service models.

With more than two decades in the industry, Perriello, who began his career as a sales associate, has worked in almost every facet of the real estate business. Perriello shares the entrepreneurial spirit of his affiliates as a one-time independent real estate broker and owner of a chain of retail stores. Since he joined Coldwell Banker in 1983, Perriello has held management positions in product development, real estate services, marketing and operations. Perriello played an integral role in the restructuring and development of Coldwell Banker following its 1996 acquisition by Cendant, then HFS, and its relocation to Parsippany, N.J.

Perriello is a frequent speaker at industry events. He has also appeared as an industry expert on various news programs, including CNN, CNBC and FOX News, and has been widely quoted in real estate trade magazines, as well as business and consumer publications, including USA Today, Fortune, Money and The Wall Street Journal.