In case you haven't noticed, videos have taken the real estate industry by storm. Whether it's for a training/class, open house, listing presentation or walk through, lately video has been the medium of choice for agents and clients, too! But honestly, it's not so surprising with the state our world is in today. If you haven't already jumped on the video train, now's the time!! We predict this trend is here to stay and won't fade when all things COVID-19 do. And we agree it's a terrific direction for real estate to take.
Video is accessible for all people - whether you watch on YouTube, Facebook, Instagram, Twitter or even the news! So many more people are gravitating towards filming videos rather than writing or creating presentations and it's not as scary or difficult as you might think! Anyone can record a video on their phone - iPhone, Android, Google Phone, etc. And there's a wide variety of editing softwares out there for everyone to use, some free and some that cost - iMovie, Final Cut Pro, Adobe Premiere Pro, OpenShot, Magisto and more!
If you're nervous about filming, then do you just like you would anything else you'd learn, research and practice! Try filming three to four videos that only you would see, but go through the whole shabang - film, edit and finalize. Then, once you film, edit and finalize your fifth video, post it! Don't think about it, just do it! You'll be surprised by the difference between your first and fifth videos. You'll pick up better techniques, feel more comfortable and have a better idea of what to say and film versus what not to say and film.
We definitely suggest using YouTube as your platform. YouTube is all video, so it caters to that medium better than other platforms and gives you more options and freedom with your videos. Also, people who use YouTube versus Facebook or any other platform are much more intentional with the videos they watch. When someone goes to YouTube, they are either watching a video on a specific topic or from a specific person or "YouTuber." Whereas on Facebook (or other platforms), people typically only watch videos if they happen to pop up on their timeline or newsfeed. YouTube also offers video and channel analytics where others don't.
Bottom line: start filming, y'all! You won't regret it and you'd be surprised how much traction you can get!