ERA® Moves: Concierge Moving Services and Discount
ERA CENTRAL REALTY GROUP PROVIDES AGENTS STRATEGIC CLIENT OUTREACH PROGRAM POWERED BY MOOVEGURU
ERA® Moves Platform Provides Home Buyers with Concierge Moving Services and Discounts
ERA Central Realty Group and ERA Central Levinson, a real estate leader in Central New Jersey, announced today the launch of ERA® Moves, an automated program powered by MooveGuru, that allows their independent agents to provide their clients exclusive offers, discounts and a concierge service that reduces the stress, time and expense associated with the moving process, all at zero cost to the agent.
The ERA Moves program offers agents two ways to stay “top of mind” with their clients and positions them as a local market experts. The first is an automated email marketing program that sends clients agent-branded, personalized emails with local, home-related money-saving offers during the home buying process and continues throughout the home ownership lifecycle. The second provides clients with a dedicated concierge to connect all of their utilities to their new house – a process that can often take over five hours and upwards of seven calls – with just one 30-minute phone call.
Extensive research* has shown that on average, people spend $10,200 on move-related goods and services. Using this data, the ERA Moves platform allows agents to offer strategically-timed discounts to their clients from national retailers such as Bed Bath & Beyond, Allstate, ADT, and dozens more. Agents have the ability to customize their offerings and enroll their preferred local vendors and merchants to the platform while giving brokerages the potential to create an additional revenue stream through referral fees.
“Our objective is to give our independent agents new opportunities to connect with their clients through valuable services, offers and incentives,” said Scott Lauri, co-CEO of ERA Central. “Now they are able to send true value-added communications, providing their clients with ways to manage their move and their lives, keeping the agent at the center of not just the home-buying experience, but the entire home ownership lifecycle.”
The collaboration with MooveGuru is just one component of ERA® Beyond, a community of national and local companies committed to providing our affiliated agents with products and services focused on productivity, profitability, and delivering value for consumers. ERA Central is leveraging the size and scale of its company to deliver value and one-stop convenience so their agents can better provide comprehensive service.
About ERA Central Realty Group and ERA Central Levinson: Marketing central New Jersey’s properties at the highest level for over 30 years, ERA Central is an integral part of central New Jersey real estate landscape with a dedicated team of 200+ agents in four counties. Ranked the No. 1 ERA Real Estate company in New Jersey and in the Top 20 of ERA Real Estate Companies nationwide, and an Inc. 5000 Fastest Growing Company 2017, ERA Central is a full-service real estate brokerage with five branch offices in central New Jersey - Bordentown, Cream Ridge, Freehold, Monroe Township and Robbinsville. For more information, please visit the website ERAcentral.com
*2019 Mover Spending Trends survey conducted by the University of Colorado