Social media sites provide a highly effective way for real estate agents to help their business grow. Whether you have a Facebook page, a Twitter account or some other social media account, you can make the most of these sites for marketing purposes.

Facebook is one of the best sites to use for social media marketing for real estate. It’s free to set up an account, and it gives you the chance to reach out to thousands of potential clients and interact with them. You can set up a Fan Page instead of a Profile Page in order to help keep your real estate business information separate from your personal information. You can get more out of Facebook by linking to other social media accounts, such as Twitter, and your professional blog, if you have one. As far as Facebook posts, you can post information on current listings or give tips on buying or selling a home. You can also share the latest news or trends that might interest home buyers or sellers.

Twitter provides another good way to market your real estate business online. This social media site also lets you interact with potential clients, although keep in mind that your tweets are limited to 140 characters or less. If you don’t have a Twitter account set up, it’s easy to do so. Choose a username and optimize your profile in order to attract more followers. Use your Twitter account to tweet about listings, provide tips on the best neighborhoods and link to property images or virtual tours.

You can do social media marketing for real estate through other sites as well, such as Pinterest, which lets you pin images of listings.

Need help marketing your real estate business? Visit ERA Real Estate and follow us on Facebook.

Photo: Stuart Miles via