Chief Marketing Officer of ERA Real Estate Chris Trick aptly remarked that “Online tools can have a direct impact on your bottom line.” Here are a few that were talked up at Inman Connect San Francisco earlier this summer.

Facebook Live: Use this new feature during an open house or house tour.

LinkedIn: Export your connections into a CRM

  • Go to the Connections page.
  • Click on the Settings gear.
  • Click on Advanced settings
  • Export

LinkedIn: Monitor your connections for job changes as they may be in the market to move.

LinkedIn:When someone requests to connect, ask them “What made you want to connect?” This simple question helps to establish a rapport. LinkedIn also provides recommendations for ways to keep in touch with your connections. For example, LinkedIn will alert you when one of your connections has had a work anniversary, is transitioning between positions, or their birthday.

Google Alerts: Set up an alert for each of your listings

Gboard: Download this brand new app for iPhone which allows you to search, insert GIFs and emojis all within your texting app. No need to toggle between two apps anymore!  Slash for Android provides similar functionality.

Instagram: You can use up to 20 hashtags on each post! Make sure to separate your “hashtag block” from your “description block” to make the description of the image post much easier to read. Enter a prospect’s email address or phone number into the search and it provides some profile information to help you connect more personally. Spokeo is similar. Stories in Your Attic is an app that helps you capture experiences automatically by generating, maps, locations and photos of places you have been. Agents can use it to create a branded story of house hunting with clients which can be sent as a personalized and relevant follow up summary of the experience.